From Self-conscious to Self-conscience
By Yelena Shuster, Jul 29, 2004
Yvea Eaton stands onstage with a stern facial expression,
one hand holding the microphone, the other holding numbered index cards.
We are dummies in retail windows. Take down
the For Sale signs. I am not for sale, Eaton says.
Fashion. What a despicable, diabolical concept,
the Lick-Wilmerding High School senior continues. Cash runs this
society, baby! One mans dream is another mans economy.
As a third year intern at Crissy Fields Inspiring
Young Emerging Leaders (I-YEL) program, Eaton for the past year been learning
about the negative results of consumerism and the media. It is now her
turn to enlighten the crowd of 70 before her, an audience she has enraptured
with her words.
On July 17 at CELLspace, Eaton and 11 other I-YEL
interns presented Self Conscious, an energy-pumping, environmentally-friendly
fashion show and video screening whose goal was to raise awareness of
the connection between consumerism, depleted natural resources and the
media.
The fashion show featured reused and refurbished
clothing that was sketched, sewed, and glued together by the teens.
I-YEL is a paid internship for San Francisco youth
that prepares young people from diverse backgrounds to become advocates
for environmental and social change. The youth titled their show Self
Conscious because they wanted to transform the self-consciousness
of teens who look for acceptance through clothing into a self-conscience
knowing the hazardous effects of consumerism on the environment.
I-YEL! I-YEL! I-YEL! the interns chanted
behind the curtain before the shows start. The youth then walked
out, strutting their environmentally-friendly clothing in groups of two,
each pair clothed in themed outfits. With the help of musical groups Usher,
Outkast, and Evanescence, the interns assumed the personas of schoolgirls,
movie stars, rappers, punk rockers, and cheerleaders.
The teens fashion line YEL-Wear
featured a miniskirt/vest ensemble made with FedEx packaging, pants made
from paper dollar bills, backpacks made out of stuffed animals, and shorts
cut from Astroturf. Accessories included pencil earrings and CD/discarded
cork necklaces.
To acquire the raw materials, the fashion committee
went to secondhand thrift stores like Goodwill and Scrap, a store that
sells trash and products discarded by companies.
Turning trash into eveningwear wasnt easy.
My outfits turned out nothing like I imagined,
said intern Cady Shadwick, a senior at Phillip and Sala Burton High School.
Most outfits fell on the fantastic and not the
practical side, but the youth were more concerned with making the political
point that it is possible to obtain clothing without buying in excess.
Just re-use what you have and re-make it.
It was sentiment echoed by intern Carmen Lu, a
freshman at Thurgood Marshall Academic High School.
I just want to get a point across
that everyone thinks being an environmentalist means hugging a tree or
whatever. You dont see me hugging trees. If I walked down the street
in downtown, youd think I was a normal person who wasnt an
environmentalist, Lu said, adding: Buy what you need, not
whats going to stay in your closet for ages.
In between the fashion show, the interns screened
a video they made about the medias role in encouraging overconsumption.
In the video, a puppet narrator asks people about their spending habits.
The teens themselves admitted to being unhealthy
consumers.
Thats the first step to realizing the
problem; you have to be aware of it. Then you take the necessary steps,
said intern Lowell High School sophomore Cris Miranda, an immigrant from
Nicaragua.
Many in the audience talked about how they were
affected by the fashion show and the steps they would take to conserve
resources.
I dont think Im going to buy
any more new clothes unless I really need them, said one young woman
from the audience. Even if theyre ripped, Im going to
put little patches and make it all colorful.
Ernesto Pepito, I-YEL Program coordinator said
that the teen interns couldnt buy themselves another shirt without
feeling a bit guilty.
They have unconscious things running through
their heads. Were hoping to pass that on to the audience, so they
start questioning their habits, Pepito said.
After making a minimum commitment of one year,
the I-YEL interns met every Wednesday after school and three Saturdays
each month. Throughout the year, the interns acquired a number of skills,
including compromising, delegating, and decision-making. Others were more
technical, such as working a camera, transforming trash into clothing,
sewing, or coordinating the logistics of an event.
A years worth of work and its
over in an evening. Theres a sense of relief and a sense of sadness,
Cady Shadwick said. It was a success that we just got through the
evening without anybody diving off the runway.
San Francisco high school students interested in
the internship can call Ernesto Pepito at (415) 561-7767 or e-mail yelproject@yahoo.com.
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Thanks for the support Yelena!
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